Q. Why do some people pay so much for SEO services?

A. There has been much research done in the SEO industry. It is a highly-specialized skill requiring a significant amount of research, forethought, and can be extremely time-consuming to implement correctly. However, comparatively speaking, SEO can bring you a much higher return on your investment than other forms of marketing, making it very affordable.

Q. Can you guarantee a number one position in the search engines?

A. The truth is, nobody can guarantee a #1 position or specific ranking for your dental practice website. There are simply too many factors beyond anyone’s control, such as new sites being added to the Web, efforts made by your competitors, and search engines changing their ranking algorithms. The goal is to maintain an optimum ranking which can be determined by the time and investment involved.

Q. What are algorithms?

A. Algorithms are sets of rules according to which search engines rank web pages. Figuring out algorithms is a major component of SEO. If you understand how they calculate relevance, you can make specific pages on your site extremely relevant for specific search terms. It’s extremely time consuming and difficult to learn and understand how search engine algorithms work. They are constantly changing so it is important to hire a search engine optimization specialist like Identity Station to manage your campaign.

Q. How soon will I see results from my SEO?

A. The amount of time expected to see results of search engine optimization work, range anywhere from 30 days for existing sites in a small market, to120 days for new websites in a competitive, highly populated market.

Q. Does every page of my website need to be optimized?

A. Yes. Since people are searching for different things, each page of a website can be a potential entry point for visitors and may be ranked differently. Therefore, it’s best to single out specific pages to be individually optimized to for top ranking results. Collectively, the pages of your website reinforce the message you are trying to convey to your visitors, which also can encourage higher rankings. In many cases, the welcome page of a dental website is not the most significant page of the site.

Q. What does keyword analysis mean?

A. Keyword analysis is the process of selecting and analyzing search words and phrases that your potential patients are likely to use when looking for specific dental services or information on your practice. When creating a website and preparing for search engine optimization, keyword analysis is a critical stage in any online marketing campaign. This process requires some investigation to find typical search terms that are run for dental practices in your area.

Q. What is a Web Spider?

A. A spider is a portion of software that surveys links throughout the Internet, grasping content from sites and adding it to search engine databases. This is the primary reason why linking to your site is so critical. Getting links to your website from other websites will give the spiders more opportunities to locate and re-index your site. It’s also important to submit your web pages directly to search engines which will request a visit by their spider. In essence, that is search engine submission. Since this practice has become so common and millions of websites are constantly being submitted, the search engines are now putting more emphasis on sites that their spiders find naturally and less emphasis on sites submitted directly. In most cases, encouraging the spiders to “find” your site is better than submitting it directly.

Q. Will you make the changes on my website?

A. In cases where Identity Station is not the original source of web design, it is more advantageous to develop a new website rather than make changes to an outdated or poorly designed website, so we will redesign the site with high level search engine optimization. When purchasing a new website with search engine optimization, your site will be built with a high level of SEO.

Q. Is there a contract or time obligation?

A. No. There is no long-term agreement or obligation. We require the initial SEO campaign fee upfront and you will be billed monthly by credit card to maintain your high level SEO package. You may go into your account to cancel your SEO campaign and payment will no longer be collected.