•Analyzing the customer’s site for local search.

•Posting links to internet directories.

•Setting up accounts on social bookmarking sites.

•Posting content to other sites that offer one way links.

•Posting comments on blogs with high page rank.

•Creating relevant content and posting on other blog networks.

•Having articles written and posted to article directories so links are “syndicated” across the web.

•Post content to get site listed on Google map.

•Creating occasional press releases and submitting them to PR directories.

•Making sure it is properly registered with the local portals at the search engines.

•Providing tools for patients to easily post reviews for the practice.

•Submitting the practice site to the “yellow page” directory sites that Google associates with quality content for better local search placement.

This process takes a great deal of time to accomplish. With constant changing in algorithms, monthly maintenance is mandatory.

Search Engine Optimization is the science of optimizing a website that increases traffic from search engines for top ranking results. To achieve this, extensive work needs to be done regularly which includes: